Applies to Google Ads only
Performance Max for travel goals campaigns allow advertisers to create and maximize the performance of property-specific asset groups. This campaign type also helps advertisers reach hotel guests and drive more direct hotel bookings by showing ads across Google’s full range of advertising channels.
Benefits of Performance Max for travel goals
- Find even more guests and turn them into converting customers: Performance Max for travel goals allows you to use new ad formats and ad inventories to expand your reach. It also uses automated targeting to determine new potential guests who are looking for properties similar to yours.
- Easy to set up: Google AI comes up with asset groups composed of suggested messages, images, URLs, and other elements. You can choose which messages and assets best represent each property that you’re trying to promote, and you can set your budget threshold and booking goals for each campaign.
- Easy to maintain: Without exceeding your set budget, Performance Max for travel goals manages important aspects of your campaign for you, like automatic bidding, balancing ads between ad inventories, and selecting the best assets to show potential guests.
- Easy to understand: You’re provided with simplified per-property reporting to track and share your campaign performance for each of your locations separately.
Where your ads appear
Performance Max campaigns appear across Search, Gmail, Maps, YouTube, Display, Video, and Discover. For Performance Max for travel goals, we also use smart targeting of property terms on Search to provide incremental reach to existing campaigns.
Note: Performance Max for travel goals will also serve on Hotel Ads later in 2024.