Returns True if x is false and returns False if x is true.
Syntax
not(x)
Parameters
The parameter must be a true or false expression.
Example
if(
And(
not(has_label("Brand")),
ROAS > 120
),
"Strong Non-Brand",
""
)If you add this function to a keyword table, the formula column will output "Strong Non-Brand" if the keyword is not labeled with "Brand" and its ROAS is greater than 120.
Related links