lower

lower function converts all characters in text to lowercase

Syntax

lower(text)

Parameter

text can be any of the following:

  • Static text, such as "GDN".
  • A Search Ads 360 variable that is a String, such as Keyword, Campaign, and so on.
  • An expression or formula column that returns a String.

Example

lower(“Hello World!”) returns “hello world!”

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