The search terms report provides insight into the searches that trigger your Google ads client accounts and how those searches are performing. Learn more about the search terms report.
In this article you’ll find different ways to view your search term report.
View your search terms report through campaign settings
- Sign in to your Search Ads 360 experience.
- Navigate to a Google Ads client account.
- From the page menu, click Campaigns, then select a campaign.
- Click Insights and reports, and then Search terms.
View your search terms report through report editor
- Sign in to your Search Ads 360 experience.
- Navigate to a Google Ads client account.
- Click the reports icon
then select Predefined reports (Dimensions).
- Click Basic, and then Search terms.
In the report, you'll find data on the search terms that have been used by a significant number of customers and have triggered impressions and clicks.
You can also use the following features:
| Columns button |
Alter your search terms report and modify which columns show. Allows you to add, remove or reorder the columns in your report. You can choose to save your column set and apply these changes. |
| Download button |
Download the data in your report. Choose the format to download the data from the list that appears when you click on it. |
| Segment button |
Segregate the table into time, conversions, device (the ad was shown in) or Networks. |
| Expand button |
Expand the table of your search terms report. Go back to the previous view by clicking on the collapse button |