If your business meets certain requirements, you can set up a store visit conversion tracker in Google Ads to gain insights into how your search ads impact your in-store conversions.
In Search Ads 360, you can report on store visit conversions by adding a Google Ads store visit custom conversion column.
Note: In Google Ads, store visits are reported in the "All conversions" column. Learn more about "All conversions" and how to report on store visits in the Google Ads help center.
To create the column:
- Sign in to your Search Ads 360 experience.
- Navigate to any reporting table, such as a Campaigns, Ad groups, keywords, or Ads reporting table.
- From the table toolbar, click Columns.
- Click +Custom column from the top right corner, then click +Custom conversion column.
- Add a name of your choice and description.
- On the “Conversion actions” card, select Google Ads and search for Store visits.
- Select the checkbox next to the desired “Store visits” column.
Note: Don't see the store visit conversion tracker? Verify that the store visit conversion tracker is listed in Google Ads and that you've synced the account with Search Ads 360.
- Select one of the following performance metrics:
- Count of Conversions
- Conversion value
- Value per conversion
- For the count of conversions option, select By click time.
- Click Save.
You can then use this column in reporting.