How to use page feeds in Google Ads Performance Max campaigns

 This article applies only to Google Ads accounts in the new Search Ads 360.

You can use a page feed to specify which URLs to use in ads for your Google Ads Performance Max campaign. When you provide a page feed for your landing pages, it helps Google Ads check that all relevant pages are indexed, determine when to show your ads, and where to direct people on your website.

On this page:

• Create a page feed in your account
• Create a new Performance Max campaign with page feeds
• Specify page feeds to use in your Performance Max campaign
• Exclude URLs from URL expansion with custom labels
• Specify page feeds for an asset group with custom labels
• Use page feeds with URL expansion

Before you begin

Download the page feed data template (recommended) or create your own spreadsheet with at least 2 columns:

• Page URL: This is the webpage you want to target. Enter one URL per row. Don’t use URLs with added tracking parameters.
• Custom label: This label will help you target ads within your page feed and adjust your bid per label. Enter one or more labels per row separated with a semicolon (;). For example, you can create custom labels for popular hotels based on their star rating. Each 4-star rated hotel can be labeled "FOUR_STAR","POPULAR_DESTINATION", and so on.

Remove duplicate URLs

A duplicate URL is an individual feed that has the same URL multiple times. Before you submit your page feed, remove duplicate URLs. While you can still submit your page with duplicate URLs, only the most recently added version will be approved and eligible to serve. All other versions of the URL will be marked as disapproved with the status “Disapproved: Duplicate URL”.

Instructions

Create a page feed in your account

Follow these steps to create a page feed in your account your account:

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager account.
3. Click the Tools and settings icon .
4. Click the Setup dropdown.
5. Click Business data.
6. Click the Data feeds dropdown.
7. Click the plus button ,then select Page feed.
8. Enter a name for your feed.
9. Open the “Select source” dropdown to choose your file type.
10. Attach your feed file.
11. Optional: Click Preview to view a summary of what will be uploaded.
12. Click Apply.

Create a new Google Ads Performance Max campaign with page feeds

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager account.
3. Click Campaigns.
4. Click the plus button , then select New campaign.
5. Select an advertising objective for your campaign. If none of the goals fit what you’re looking for, select “Create a campaign without a goal’s guidance”.
6. Select Performance Max as your campaign type.
7. Select “What you are advertising”, then click Next.
8. Click Campaign Settings on the left-side panel.
9. Click the “Show more settings” dropdown in the campaign settings page.
10. Select Page Feeds.
    • Note: Make sure “Text assets with Final URL” is turned on in the “Automatically created assets” section.
11. Click in the “Add a Page Feed” box.
12. Select one or more feeds to add to the campaign.
13. Click Next.

Specify page feeds to use in your Google Ads Performance Max campaign

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager account.
3. Click Campaigns.
4. Find the row with the Performance Max campaign you want to edit. Click the gear icon ,that appears beside the campaign name.
5. Expand the "Page feeds" section. You’ll need to have automatically created text assets turned on to use page feeds (if this setting isn’t turned on, you’ll be prompted to do so before being able to add page feeds). Note that if URL expansion is on, Google may still serve ads with landing pages to any page on the Final URL domain as relevant to the user’s query intent.
6. Select one or more of your feeds to use with the campaign.
7. Click Save.

Exclude URLs from URL expansion with custom labels

If you want to have URL expansion turned on for optimized campaign performance, but want to prevent some specific URLs from your page feeds from serving, you can do this with custom labels. Follow the instructions below to exclude URLs from URL expansion with custom labels:

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager account.
3. Click Campaigns.
4. Find the row with the Performance Max campaign you want to edit. Click the gear icon that appears beside the campaign name.
5. Expand the “Page Feeds” section.
6. Expand the “Automatically created assets section”, click to turn on Final URL expansion. After Final URL expansion is turned on, the “Exclude some URLs from search ads” tab will be enabled.
7. Select the “Exclude some URLs from the search ads” tab.
8. Click the Custom label tab then enter your custom label.
9. Select Add.
10. Click Save.

Specify page feeds for an asset group with custom labels

If you want to specify which URLs from page feeds to use for your ads serving from a particular asset group, you can do that with custom labels.

1. Sign in to your Search Ads 360 experience.
2. Navigate to a sub-manager account.
3. Click Campaigns.
4. Choose the Performance Max campaign that you want to edit.
5. In the left page menu, click Asset group.
6. Expand the “Assets" section.
7. Search for your custom label within the “Custom label” search bar.
8. Click the checkbox for the labels you want to use. You will see the custom labels appear underneath the search bar.
9. Click Apply.

The URLs you add to your page feed shouldn't include redirects or tracking.

Use page feeds with URL expansion

You can now provide a feed of URLs for your Performance Max campaign to use. This feature complements Google’s automated understanding of what products and services advertisers should be using. Learn more about How to use page feeds in Performance Max.

• If Final URL expansion is on: Providing a page feed helps to verify that we’re indexing the provided URLs, but it doesn’t restrict ads to serve only URLs from the provided feed.
• If Final URL expansion is off: Your Performance Max campaign will only send users to the URLs provided in your page feed and asset groups.