Dynamic Search Ads for Google Ads

The root part of your website address, such as example.com. Website domains typically end with a dot “.” followed by 2-3 letters, like “.com” or “.jp.” Subdomains, like shop.example.com, are also accepted here.

Your website domain lets Google Ads find individual pages, create ads for each of your pages, and match searches with those ads—based on content from your website.

Choose the language of the pages from your website that you want Google Ads to find, create ads for, and match searches with.

If your website contains pages in multiple languages and you want to make ads in all of those languages, create a new campaign for each language. Remember to match the language of the ads’ description text that you provide with this language so the automatically generated headlines and description lines are consistent.

Specify which webpages should be used to target your ads.

By default, we’ll use the webpages in Google’s index of your website. You can change this setting to use webpages from a page feed you’ve uploaded. To get maximum reach, you can use webpages from both Google Ads’s index and your page feed.

Use dynamic target categories recommended for your website to select several pages that match a specific theme for your targeting goals.

You can also exclude pages on your website that you don't want to be used for generating your ads.

A landing page is dynamically selected for your ad based on whether its content matches the search phrase that caused your ad to show.

Since landing pages are dynamically selected, you should only edit the landing page URL to insert ValueTrack parameters for tracking purposes.

Display URL

Tracking templates contain URLs that send measurement data to one or more tracking services when someone clicks your ad. You can add tracking templates at different levels in your account. The templates at lower levels override templates from higher up.

If a tracking template already contains the Search Ads 360 tracking URL, completely remove the Search Ads 360 URL before adding another URL. After you save your changes, Search Ads 360 reformats the template so its tracking URL comes first and the additional URL comes next.

This will be added to the end of your final URL. A Final URL suffix contains URL parameters that your site uses for tracking purposes. Parameters that determine the content of a page should be added to the Final URL, and parameters used by tracking services should be added to a tracking template.

Example: param1=value1&param2=value2