Note: Remarketing-optimized bid adjustments only apply to bid strategies using intra-day bidding for enhanced targeting and control. While Google Ads auction-time bidding campaigns still use audience lists in bid optimization, similar to all bid strategies using audience lists.
You can pause, resume, or remove a remarketing target from a Search Ads 360 bid strategy.
- Sign in to your Search Ads 360 experience.
- Navigate to a manager or sub-manager account.
- Click Tools and settings
in the navigation bar.
- Under “Shared Library”, click Bid strategies.
- Click the strategy you’d like to edit.
- Scroll down and click Settings.
- Under “Settings” you can make changes to the bid strategy’s name, targets, and bid adjustments.
- Click Save.