Create a Search Ads 360 bid strategy to set Microsoft Advertising remarketing target bid adjustments

Sign in to your Search Ads 360 experience.
Navigate to a Microsoft Advertising client account.
From the page menu, click Bid strategies.
Click the blue plus icon and select the bid strategy of your choice and click Continue.
Name your new bid strategy.
Click Select campaigns and select all the campaigns you want to apply this bid strategy to.
- You will be able to apply the bid strategy only to campaigns that use the same currency as the bid strategy.
(Optional) Select the Device, Remarketing, or/and Location bid adjustment checkboxes to optimize the bid strategy.
- If the checkbox is not selected, a bid strategy will only recommend remarketing target bid adjustments.
Click Create bid strategy.

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