If a Search Ads 360 bid strategy is only recommending remarketing target bid adjustments, you can compare the bid strategy’s recommended bid adjustment with the current bid adjustment. Optionally, you can change the current bid adjustment to match the recommendation.
A Search Ads 360 bid strategy will only set or recommend remarketing target bid adjustments for Microsoft Advertising remarketing targets.
View and apply a Search Ads 360 bid strategy's recommended bid adjustment in a remarketing target
- Sign in to your Search Ads 360 experience.
- Navigate to a Microsoft Advertising client account.
- Click Audiences from the page menu.
- On the “Audience segments” card, click Show table.
- Select the checkbox next to the desired campaign.
- Click Edit and then click Change bid adjustments.
- To use the Search Ads 360 bid strategy recommendation, in the Bid adjustment % column, hover over the setting, and then click the pencil icon
.
- Type the recommended bid adjustment %, and then click Save.
.Note: Even though a Search Ads 360 bid strategy can use Google Analytics or Floodlight conversions to set or recommend remarketing target bid adjustments, Search Ads 360 remarketing target reports will only include metrics for Floodlight conversions. Reporting on remarketing targets with Google Analytics isn't supported.