Replace Microsoft Advertising ad group remarketing targets with campaign remarketing targets

 This article applies only to Microsoft Advertising accounts in the new Search Ads 360.

Instructions

Remove Microsoft Advertising ad group remarketing targets from the campaign

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Microsoft Advertising client account.
3. Optional. Pause the campaign to stop serving ads while you set up your remarketing targets.
   1. From the left page menu, click Campaigns, select the ad group from which you want to replace the remarketing list.
      • Next to each campaign name, you'll see a colored dot indicating the status of your campaigns. To change a campaign's status, click the ▼ colored dot.
      • Click Pause to place the campaign on hold.
4. Select Audiences on the left page menu.
5. Under the “Audiences segments” click on Show table, select ad group view▼.
6. Select the checkboxes for all of the remarketing lists that are applied to any ad group in the campaign.
7. Above the reporting table, click Edit ▼, and then click Remove.

Apply a remarketing list to the campaign

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Microsoft Advertising client account.
3. Select Audiences on the left page menu
4. Click Add audience segments and select Campaign.
5. Under Browse, select “How they have interacted with your business” and select the remarketing list members you are looking to target.
6. Click Save.

Adjust the bid for a remarketing list

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Microsoft Advertising client account.
3. Select Audiences on the left page menu.
4. Under the “Audiences segments” click on Show table, select Campaign view▼ or Ad group view▼.
5. Select the check box to select all of the remarketing lists that are applied to any ad group in the selected campaign.
6. Above the reporting table, click Edit ▼, and then click Change bid adjustments
   1. To increase a bid, select Increase, and then enter the bid adjustment.
   2. To decrease a bid, select Decrease and enter the bid adjustment.
   3. Click Apply.
7. Reactivate the campaign if you paused it earlier in these steps. Below the campaign name, click the arrow ▼ next to the paused icon , and then select Enable.