About placeholder keywords

Even if Search Ads 360 doesn't fully support a specific feature of a client account, you can often still use Search Ads 360 for reporting by creating placeholder keywords.

A placeholder keyword is a keyword in a search engine account or "other" engines account that provides Search Ads 360 with the information it needs to track visits. After you create a placeholder keyword, you manually copy the keyword's tracking information to the client. When your customer clicks an ad or other targeting item in the engine, Search Ads 360 collects data about the visit and redirects the customer to the ad's original URL.

The steps for creating placeholder keywords are different depending on the type of client account:

• Accounts of type "Other"