Microsoft Performance Max is a campaign type in the new Search Ads 360 that maximizes performance and simplifies campaign management. Microsoft Performance Max campaigns pair your creative assets with targeting parameters to create new combinations, optimizing for the performance of your ad. You choose the strategy, input creative assets, and articulate your goals.
Manage your Microsoft Performance Max campaigns
In Search Ads 360, you’ll edit Microsoft Performance Max campaigns and also create, edit, and delete sitelink and call extensions associated with Microsoft Performance Max campaigns. You can also enable Floodlight measurement and reporting.
The follow campaign fields are editable for your Microsoft Performance Max campaigns in Search Ads 360:
- Status
- Name
- Budget
- Bid strategy type
- Location
- Language
- Conversion goals
- Shopping settings
- Campaign URL option
Migration of Microsoft Smart Shopping campaigns to Microsoft Performance Max
The migration of Microsoft Smart Shopping campaigns to Microsoft Performance Max campaigns is currently supported.