View a history of Search Ads 360 bid strategy changes

Search Ads 360 provides a couple of ways to view the history of changes made to Search Ads 360 bid strategy:

• If you want to view a history of bid strategy activity, including changes to bids and bid adjustments and whether the bid strategy is recommending bids, navigate to a bid strategy and view the change history report, or filter a change history report to only display changes made by the bid optimization system.

• If you want to focus on just viewing the changes to bids, you can also filter the change history report to include only bid changes. The change history report shows each change made to a bid, when the change was made, and whether the bid was automatically changed by a bid strategy or manually changed by a Search Ads 360 user.

You also have the option to download the change history reports that include the bidding history.

View a detailed Changes to bid strategy change history

1. Sign in to your Search Ads 360 experience..
2. On the page menu, click Change history.
3. Click Add filter.
4. Select Changes to bid strategy.
5. Tick the box next to any Bid strategy name.
6. Click Apply.

The detailed change history shows:

When at the sub-manager account level and using the "Changes to bid strategy" filter, the following will be displayed:

• Target CPA / ROAS / tIS adjustments
• Min/max constraint adjustments
• Bid strategy creation

Using “Changes by bid strategy” filter, the following will be displayed:

• Campaign target adjustments
• Keyword CPC bid changes

Performance plan changes are under the campaign group or performance plan changes at sub-manager level.

To view the change history of your campaigns, select "Campaign" and "This account and all sub-accounts" filters or you already need to be scoped to a specific client account, as “Campaigns” are owned by client accounts. Campaign shows:

• Campaign membership
• Campaign level conversion goal changes or attribution changes
• Custom variable adjustments changes

View a history of bid strategy membership changes

1. Sign in to your Search Ads 360 experience..
2. Navigate to a sub-manager account..
3. Select a time range.
4. On the page menu, click Change history.
5. Click the Account saved to button and select “This account and all sub accounts”.
6. Click Add filter.
7. Click Change type.
8. Select the dropdown next to Bidding Strategy Membership.
   • Check the box next to Add, Delete, or Update.
9. Click Apply.
   • Note: It is recommended that you add the bid strategy membership filter.
10. In the “Change” column, click the arrow icon  to expand and view when the bid strategy was added to a campaign.

View a history of Plans changes

1. Sign in to your Search Ads 360 experience..
2. Navigate to a sub-manager account..
3. On the page menu, click Change history.
4. Select a time range.
5. Click Add filter.
6. Select Item changed.
7. Click the checkbox next to Performance target.
8. Click Apply.

View a history of Conversion goal changes

1. Sign in to your Search Ads 360 experience..
2. Navigate to a sub-manager account..
3. On the page menu, click Change history.
4. Select a time range.
5. Click Add filter.
6. Select Item changed.
7. Click the checkbox next to Conversion.
8. Click Apply.

View a history of Campaign Conversion goal changes

1. Sign in to your Search Ads 360 experience..
2. Navigate to a sub-manager account..
3. On the page menu, click Change history.
4. Select a time range.
5. Click Add filter.
6. Select Item changed.
7. Click the checkbox next to Campaign and Conversion.
8. Click Apply.