Search Ads 360 metrics available in Looker Studio

If you connect to the new Search Ads 360 in Looker Studio, you can use and view Search Ads 360 metrics and dimensions in Looker Studio. However, take note that the dimensions and metrics available through Looker Studio are only a portion of the fields available in the new Search Ads 360. For example, some custom column metrics created in Search Ads 360 may not be supported by the connector and won’t show in your Looker Studio dashboard.

Available metrics in Looker Studio

Over 200 Search Ads 360 fields are supported by the connector. To view the available fields, follow these steps:

1. Sign in to Looker Studio.
2. On the Looker Studio home page, in the top left, click Create and then select Data Source.
3. Select the New Search Ads 360 connector.
4. Select an Agency.
5. Select the Advertisers, and optionally, the Accounts to which you want to connect.
   Note: You can connect the data source at the Advertiser or Account level. This determines which fields are available in the data source. For example, to use the “Label” field, you must connect at the Advertiser level.

   To connect at the Advertiser level, leave the Account selection blank.
6. If your account uses multiple currencies, select which currency to use in this data source.
7. In the lower right corner, click Add. The data source fields panel appears.
8. From the data source fields panel, you can view the list for all available Search Ads 360 fields.