Create and edit sitelink assets

This article applies to Google Ads, Microsoft Advertising, and Yahoo! JAPAN Ads accounts in the new Search Ads 360.

To add more links to your ads, create sitelink assets (formerly, "extensions"). Sitelink assets can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they jump right to what they want. Sitelinks can encourage meaningful clicks, and can generate new business for you.

Before you begin

Learn more about how sitelink assets work:

Sitelinks at the ad group level

Before you create sitelink assets at the ad group level, keep the following in mind:

Google Ads, Yahoo! JAPAN Ads

By default, an ad group uses the sitelink assets of the account or campaign it's part of.
If you don’t want a sitelink asset at the account level to appear in an eligible campaign or ad group, you can remove it from the account and add other sitelink assets you prefer at the campaign or ad group level instead.

Microsoft Advertising

You can set sitelinks at the campaign level or ad group level. Specifying sitelinks at the ad group level will override the sitelinks associated with the campaign.

Instructions

Add sitelink assets to an existing account, campaign, or ad group

Sign in to your Search Ads 360 experience.
From the page menu on the left, click Assets.
From the table bar, under “Upgraded”, click the Sitelink button.
Click the plus button .
From the “Add to” drop-down menu, select Account, Campaign, or Ad group.
(For campaigns and Ad groups) Select one or more items to add the sitelink asset to, and then click Done.
To Create new provide "Sitelink text", Description 1, Description 2 and Final URL values.
- Note: You can create multiple sitelinks at the same time.
To use an existing sitelink asset, click Use existing and select the sitelinks that you’d like to add.
To create a new sitelink asset, click Create new and enter settings for your advertising platform.
Click Save.

Edit sitelink assets

To edit sitelinks at the account, campaign, or ad group level, take these steps:

Sign in to your Search Ads 360 experience.
From the page menu on the left, click Assets.
From the table bar click Sitelink.
Hover over the sitelink asset you want to edit and click the pencil icon when it appears.
Select Edit.
Make changes to the sitelink settings. Choose whether to apply the changes to this sitelink asset only, or all associations of the sitelink asset.
Click Save.

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