If you use Campaign Manager 360 for managing and reporting on display campaigns, you can upload conversions from the Campaign Manager 360 API instead of the new Search Ads 360.
Should you use Search Ads 360 or Campaign Manager 360?
We recommend using the Campaign Manager 360 Conversion API because it supports uploading different conversion ID types, uploading to multiple products, and measurement solutions such as Enhanced Conversions..
It's important that you use either Search Ads 360 API or Campaign Manager 360 API, but not both: conversions you upload from both products are not deduplicated and may cause data discrepancies.
Detailed comparison
The following table compares using the new Search Ads 360 or Campaign Manager 360 to upload offline conversions:
| The new Search Ads 360 | Campaign Manager 360 | |
|---|---|---|
| Upload process |
Use Search Ads 360 Conversions API or bulksheets Conversions can be attributed to: |
Conversions can be attributed to: Note:
|
| Conversions visible in |
|
Using data transfer files to report offline conversions is not supported. Even though offline conversions may appear in the files, the data may not be complete. |
| Data freshness |
Conversions appear in the new Search Ads 360:
|
Conversions appear in the new Search Ads 360:
Conversions appear in Campaign Manager 360:
|
| Timestamps |
You can add conversions with a timestamp as far back as 90 days from date of upload. |
You can add conversions with a timestamp as far back as 28 days from date of upload. |
| Conversion window |
Ignored for offline conversions attributed to click ID or visit ID. Applied to other offline conversions. Learn more Conversion windows were formerly known as lookback windows. |
Applied to offline conversions, just like online conversions. |
| Updates to existing conversions |
You can update or remove existing conversions. |
You can update existing conversions. Removing conversions isn't supported. Instead, you can set a conversion's quantity and value to 0. |
| The new Search Ads 360 bid strategies |
Can be included as a conversion target Be sure to follow best practices for offline conversions. |
Can be included as a conversion target Be sure to follow best practices for offline conversions. |
| Attribution models |
See which types of attribution models can be applied to offline conversions. Data-driven attribution (DDA) includes some offline conversions when generating or updating a model. Learn more |
In the new Search Ads 360: Data-driven attribution (DDA) includes some offline conversions when generating or updating a model. Learn more In Campaign Manager 360: |
| Audiences | Not supported |
Can be used to populate Campaign Manager 360 remarketing list targets. If you use a third-party vendor to track and upload offline conversions, be aware that some vendors may only allow their data to be used for reporting, so their offline conversions will not available for remarketing. Check with your vendor for details. Both adUserDataConsent and nonPersonalizedAd must be consented when using offline conversions insertion for audience list creation. |