Access to labels and other management data in the new Search Ads 360

Labels, automated rules, custom columns, automated bid strategies, and other campaign management data you create in a Search Ads 360 manager account are available only within Search Ads 360. Data you create in a client account is available both from Search Ads 360 and from the external account if the external account supports shared management of the data.

For example:

If you create a label in... The label is visible in...
A Search Ads 360 manager account Search Ads 360 only
A Google Ads account, from either Google Ads or the new Search Ads 360 The Google Ads account, either when signed in directly to Google Ads or when accessing the account from the new Search Ads 360
A Microsoft Advertising account, from Microsoft Advertising Microsoft Advertising only
A Microsoft Advertising account, from
the new Search Ads 360
Search Ads 360 only (the label is owned by the Search Ads 360 manager account by default)

The new Search Ads 360 currently supports a maximum of 1000 labels at each level.

For example, 1000 labels can be defined at the manager level, and each sub-manager level, which includes those inherited from the manager level.

Examples

Labels created in a Search Ads 360 manager account

You sign into the new Search Ads 360, create a label in a manager account, and apply it to a campaign in a Google Ads client account.

The label is only visible to users who sign into the new Search Ads 360.
Label created in Search Ads 360 Advertiser account is not visible in Google Ads

Labels created in Google Ads

You sign into Google Ads, create a label, and apply it to a campaign.

The label is visible to all users who view the account through Google Ads or through the new Search Ads 360.
Label created in Google Ads is visible in Search Ads 360

Labels created in a client account from Search Ads 360

You sign into the new Search Ads 360, create a label in the Google Ads client account, and apply it to a campaign in a Google Ads client account.

The Google Ads client account owns the the label.

The label is visible to all users who view the account through Google Ads or through the new Search Ads 360.
Label created from Search Ads 360 in a client account is visible in both products

Labels created in a Google Ads manager account

You sign into a Google Ads manager account, create a label, and apply it to a campaign in a Google Ads client account.

The label is not visible in the new Search Ads 360.
Label created in Google Ads manager account is not visible in Search Ads 360

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