Segment manager account, client account, campaign, ad group, and keyword reports by conversion type, by conversion name, or by conversion category.
Instructions
- Sign in to your Search Ads 360 experience.
- Navigate to a manager account.
- In the page menu on the left, click Accounts, Campaigns, Ad groups, Ads, or Keywords.
- Click the segment icon
above the table.
- Select Conversions from the dropdown, and then click one of the following:
- Conversion action. Displays totals conversions by name in the collapsed lists at the bottom of the table.
- Conversion category. Displays the total number of client account conversion actions by type such as Website and Calls from Ads in the collapsed lists at the bottom of the table and underneath the relevant campaigns.
Other is displayed for Floodlight activities. - Conversion source. Displays total conversions by origin. Sources include:
- Client account conversion trackers such as Website, store visits, and Store sales direct.
- Search Ads 360. Floodlight activities are created in Search Ads 360.
- Google hosted
- Conversion segments are displayed for the campaigns, ad groups, or keywords.
- (Optional) In a client account, near the bottom of the table, click the arrow ▼ next to each account or campaign type to view totals for the selected conversion segment.
- Total: All but removed campaigns
- Total: Account
- Total: Search campaigns
- Total: Display campaigns
- Total: Account
- Total: Search campaigns
- Total: Display campaigns
- Total: Shopping campaigns
- Total: Video campaigns
- Total: App campaigns