Device targeting for Microsoft Advertising

 This article applies only to Microsoft Advertising accounts in the new Search Ads 360.

By default, Microsoft Advertising ads can appear on mobile, desktop, or tablet devices. You can set device bid adjustments to prevent ads from appearing on specific device types or to change the likelihood that you ad will appear on specific device types.

For example, to show ads only on desktop computers, set your bid adjustments for mobile devices to zero. Here's how to change your Microsoft Advertising campaign settings to show ads only on desktop computers:

1. Sign in to your Search Ads 360 experience.
2. Navigate to a Microsoft Advertising client account.
3. From the page menu, click Campaigns, and then click on the campaign you want.
4. From the page menu, click on Insights, and then click Devices.
5. In the "Device" column, find the row that says "Mobile phones."
6. Under the “Bid adj.” cell for your desired campaign or ad group , click on pencil icon .
7. Choose Decrease from the drop-down menu.
8. Enter 100 in the % field, and click Save.

Related links

• Add bid adjustments in Microsoft Advertising