Help ensure that your ads reach the customers you want on Google Ads by using location and language settings. This article walks you through how to choose these settings for a new campaign.
With location settings, you can target the geographic areas where your ads can appear. Language settings allow you to put your ads on Google products and third-party websites in the languages that your customers speak.
Example
Let's say that you own a business in Norway and you've targeted your ads to the country of Norway, and set your target language to Norwegian. This means that your ads can appear on Google for customers in Norway who have set Norwegian as their computer language.
Instructions
Set languages and locations for a new campaign
To set languages for a new campaign:
-
Sign in to your Search Ads 360 experience.
- Navigate to a Google Ads account.
- In the page menu on the left, click Campaigns.
- Click the plus button
then select + New campaign.
- Choose a campaign type and a goal, then click Continue.
- Scroll down to “Targeting and audiences.”
- To target locations, do one of the following:
- Select a location from the listed options
- Select Custom and then enter a location in the search box, then click Include to target your ads to that location. Repeat this step to target multiple locations.
- To delete a custom location, click the “x” next to it.
- Under “Languages,” start typing in the search box.
- Check the box next to the language that you'd like to target.
- After you choose the rest of your campaign settings, click Save and continue.
then select + New campaign.