Getting unwanted clicks that are costing you? You can take your ads off certain neighborhoods of the Internet map, so to speak, by excluding computer or network IP addresses.
This article explains how to exclude Internet Protocol (IP) addresses by campaign so that all ads in that Google Ads campaign are blocked from computers and networks associated with those addresses.
Why exclude by IP address
You could exclude specific IP addresses in order to limit showing your ad on particular networks that you believe aren't likely to be used by potential customers.
Example
People working at your company regularly check your website's organic search results, where your ads sometimes show. Since unwanted ad impressions and inadvertent clicks are costly, you decide to exclude your company's network IP address from your Google Ads campaign.
If you're trying to prevent your ads from showing in certain geographical locations, try excluding ads from a geographic location instead of excluding IP addresses.
IP addresses can appear in different versions, so make sure you use all versions of the IP address you’d like to exclude.Instructions
How to exclude IP addresses from your Google Ads campaign
- Sign in to your new Search Ads 360.
- Navigate to a Google Ads client account.
- From the page menu on the left, click Settings.
- Click the name of the campaign you'd like to exclude IP addresses from.
- Under "Targeting", click Additional settings.
- Click IP exclusions to expand the section.
- Enter the IP addresses you want to exclude from seeing your ads.
- Click Save.
How to remove IP address exclusions from your Google Ads campaign
- Follow steps 1-4 (above).
- Remove any IP address exclusions that you don't want to apply.
- Click Save.