Set up tracking for Google Ads campaigns with ValueTrack parameters

 This article applies only to Google Ads accounts in the new Search Ads 360.

This article explains the steps you’ll need to follow to add ValueTrack parameters to your Google Ads campaigns in “URL options” in the new Search Ads 360. We suggest using ValueTrack parameters in your tracking template, but you can also insert them in your final URL and custom parameters.

Before you begin

If you aren’t familiar with ValueTrack parameters or how tracking works, consider reviewing Dynamic URL parameter and parallel tracking in the new Search Ads 360 experience before getting started.

Learn more about the available ValueTrack parameters in Google Ads Help Center.

Instructions

Before you begin, you may have to add the “Tracking template” column to your table. Learn how to add or remove columns from your statistics table.

Set up or edit a tracking template with ValueTrack parameters at the campaign level

  1. Sign in to your Search Ads 360 experience.
  2. Navigate to a Google Ads client account.
  3. From the page menu, click Settings.
  4. You’ll be directed to “Campaign settings”.
  5. Click the columns icon A picture of the Google Ads columns icon above the table.
  6. Click Attributes to expand the sub-items below it.
  7. Select the checkbox next to "Tracking template".
  8. Click Apply.
  9. Hover over the entry in the "Tracking template" column you wish to edit, and click the pencil icon Edit when it appears.
  10. Edit the tracking template or enter {lpurl}, a question mark, and then any ValueTrack parameters you want to use, separated by ampersands (&). For example, if you want to use the {matchtype} parameter, your tracking template would be: {lpurl}?matchtype={matchtype}
  11. Click Save.

Set up or edit a tracking template with ValueTrack parameters at the ad group level

  1. Sign in to your Search Ads 360 experience.
  2. Navigate to a Google Ads client account.
  3. From the page menu, click Ad groups.
  4. Click the columns icon A picture of the Google Ads columns icon above the table.
  5. Click Attributes to expand the section, and select the checkbox next to "Tracking template".
  6. Click Apply.
  7. Hover over the entry in the "Tracking template" column you wish to edit, and click the pencil icon Edit when it appears.
  8. Edit the tracking template or enter {lpurl}, a question mark, and then any ValueTrack parameters you want to use, separated by ampersands (&). For example, if you want to use the {matchtype} parameter, your tracking template would be: {lpurl}?matchtype={matchtype}
  9. Click Save.

Set up or edit a tracking template with ValueTrack parameters at the ad level

  1. Sign in to your Search Ads 360 experience.
  2. Navigate to a Google Ads client account.
  3. From the page menu, click Ads.
  4. Hover over the ad you wish to edit, and click the pencil icon Edit when it appears.
  5. Scroll to the bottom of the page that appears and click on the Ad URL Options to expand the section.
  6. Edit the tracking template or enter {lpurl}, a question mark, and then any ValueTrack parameters you want to use, separated by ampersands (&). For example, if you want to use the {matchtype} parameter, your tracking template would be: {lpurl}?matchtype={matchtype}
  7. Click Save ad.

Set up or edit a tracking template with ValueTrack parameters at the sitelink level

  1. Sign in to your Search Ads 360 experience.
  2. Navigate to a Google Ads client account.
  3. From the page menu, click Assets.
  4. Make sure the Table View in the top left corner is set to “Associations”. Find the ad you need (if editing an existing ad’s sitelink, click Sitelink to view all assets with existing sitelinks)
  5. Hover over the ad and click the pencil icon Edit when it appears. Click Edit in the box that appears.
  6. Click Sitelink URL options to expand the section. Add/edit the tracking template or enter {lpurl}, a question mark, and then any ValueTrack parameters you want to use, separated by ampersands (&). For example, if you want to use the {matchtype} parameter, your tracking template would be: {lpurl}?matchtype={matchtype}
  7. Click Save.

Set up or edit a tracking template with ValueTrack parameters at the keyword level

  1. Sign in to your Search Ads 360 experience.
  2. Navigate to a Google Ads client account.
  3. From the page menu, click Keywords.
  4. Click Search keywords.
  5. Click the columns icon A picture of the Google Ads columns icon above the table.
  6. Click Attributes to expand the section, and select the checkbox next to "Tracking template".
  7. Click Apply.
  8. Hover over the entry in the "Tracking template" column you wish to edit, and click the pencil icon Edit when it appears.
  9. Enter {lpurl}, a question mark, and then any ValueTrack parameters you want to use, separated by ampersands (&). For example, if you want to use the {matchtype} parameter, your tracking template would be: {lpurl}?matchtype={matchtype}
  10. Click Save.

Set up or edit a tracking template with ValueTrack parameters at the Dynamic ad targets level (Dynamic Search Ads only)

  1. Sign in to your Search Ads 360 experience.
  2. Navigate to a Google Ads client account.
  3. Select the Dynamic Search Ads campaign you want to make changes to.
  4. From the page menu, click Audiences & content drop down.
  5. Click Dynamic ad targets.
  6. Click any entry in the new “Tracking template” column, and click the pencil icon Edit when it appears.
  7. Enter {lpurl}, a question mark, and then any ValueTrack parameters you want to use, separated by ampersands (&). For example, if you want to use the {targetid} parameter, your tracking template would be: {lpurl}?targetid={targetid}
  8. Click Save.

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