Cost-per-thousand viewable impressions (viewable CPM)

 This article applies only to Google Ads accounts in the new Search Ads 360.

A way to bid where you pay per one thousand views (impressions) on the Google Display Network.

Viewable CPM (vCPM) bidding ensures that you only pay when your ads can be seen. Existing CPM bids will be converted to vCPM automatically, but it's best to update your bids since viewable impressions are potentially more valuable. Learn more About using viewable CPM bids.

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