Standard ad delivery and your average daily budget
When you create a campaign, you set an average daily budget. This determines how much, on average, you'd like to spend each day for this campaign (it's possible that you'll be charged less, or sometimes up to twice as much as your average daily budget amount on a given day).
For most advertisers, budget is used whenever a potential customer clicks your ad. The more often your ad is clicked, the faster you'll use up your average daily budget.
- How it works: Your spend is optimized to be more reflective of targeted inventory user search (for example, user searches for your product/service). Your budget is distributed across the entire day to avoid exhausting your budget early. Distribution occurs over the hours your ads are scheduled to show.
- Why use it: Standard delivery enables you to reach customers evenly throughout the day. If you have a small budget, it can also help you avoid spending most of your budget in the morning.
- What to expect: Since your ad delivery occurs throughout the day, you might not see your ad appear every time you look for it, particularly if your campaign is limited by budget.