Dynamic sitelinks are an automatic asset (formerly "extension") format that allow people searching on Google to connect right from your ad to what they want to know or buy from your site. They add high quality, relevant sitelinks to your search ads.
Benefits
Dynamic sitelinks can boost your advertising impact and value. Here’s how:
- They connect people to what they’re looking for on your site. They link directly to conversion-focused sections or pages of your website that promote user action.
- They're automatic. There's no need to create a new text ad or set up a new sitelink.
Also, once you're opted into dynamic sitelinks, Google Ads can automatically provide descriptions for your existing sitelinks.
How they work
When someone searches on Google for a particular term, dynamic sitelinks may show them several relevant deep links with your text ad. Dynamic sitelinks have the same format as manual sitelinks—sitelinks that advertisers set up themselves. Manual sitelinks will always show instead of dynamic sitelinks, if available and if the asset is applicable for the ad.
You’re not charged when dynamic sitelinks show—you’re only charged when people click through to your site. For more on cost, see About assets and your actual cost-per-click.
Dynamic sitelinks only show when they’re expected to boost your ad’s performance. You can, however, opt out of having them show with your ad. Learn how to Remove assets.