Adjust your ad settings to help tailor the ad.
| Setting | Description |
|---|---|
| Ad group | Click Select an ad group to choose the ad group where you want to create an ad. |
| Final URL |
The URL address of the page in your website that people reach when they click your ad. This URL should contain any URL parameters your site uses to determine the content of a page or for tracking purposes. |
|
Headline 1 & |
Enter text to promote your product or service. Character limit: 30 alpha-numeric characters each, or 15 double-byte characters (such as Kana) each. |
| Display path |
Enter a URL path to include in the ad's display URL. The path you enter here is combined with the domain name from the ad's final URL. The fields give potential customers an idea of where they will end up on your site once they have clicked your ad. Your path text doesn’t have to match the exact text of your destination URL, but it should help the user understand what to expect from your landing page. |
| Description |
Enter more details about your product or service. You may want to include a "call to action" -- the action you want your customer to take. Character limit: 80 alpha-numeric characters, or 40 double-byte characters (such as Kana) |
| Ad URL options |
A Tracking template applies a third-party tracking URL or a set of URL parameters to landing page URLs for the ad. The template you define here will override the template defined for the engine account, campaign, and ad group. In accounts that use parallel tracking, URL parameters that appear in this field may not be sent to the landing page, depending on how you define them. The recommended practice for these accounts is use the final URL suffix to specify URL parameters that your landing pages require. |