This article covers Google Ads Standard Shopping campaigns. If you’re interested in finding more converting customers across all of Google's channels, try using Google Ads Performance Max campaigns in the new Search Ads 360.
Campaign priority is useful when you're advertising the same product, for the same country, in multiple Google Ads Shopping campaigns.
Your campaigns are set at low priority by default. You can change this priority to “Medium” or “High”.
Campaign priorities determine bids using certain rules:
- The highest priority campaign will bid.
- If the highest priority campaign runs out of budget, the lower priority campaign bids.
- When multiple campaigns have the same priority, the highest bid is used.
Learn how to Use campaign priority for Standard Shopping campaigns in Google Ads help center.