See your account history

Your new Search Ads 360 account contains a history of changes that shows what you've done in the past. This change history can help you better understand what events may have led to changes in your campaign’s performance. You can see up to 2 years of changes.

This article explains how to find and use change history in your account. It also explains how to undo changes.

See your change history

1. Sign in to your Search Ads 360 experience.
2. Navigate to a manager account.
3. On the page menu, click Change history.
4. Below the performance graph, you see counts of different change types. Clicking on individual change types will filter the list below to show only changes from that type.
5. Select dates to see changes for a particular date range.
6. Click Account saved to: This account to see changes to a specific account and its entities.
7. Click the arrow icon  next to the change in the “Change” column to see details of a change.
8. Click Add filter to filter your change history. The filter options for a manager account are:

• Bid Strategy
• Account type
• Change type
• Item changed
• Tool
• User
• Account budget

  View performance statistics for only affected campaigns or ad groups

From change history, you can go to a filtered view of your performance statistics to see only the campaigns or ad groups that were affected by selected changes.

1. Sign in to your Search Ads 360 experience.
2. Navigate to a serving account.
3. On the page menu, click Change history.
4. Select dates to see changes for a particular date range.
5. Click Add filter.
6. Click the arrow icon in the change column, to see all campaigns or ad groups that changed.

The types of changes you can see

You can see the following kinds of changes in your account change history:

• Ad: Actions taken to create, edit, pause, resume, or remove an ad
• Budget: Adjustments to your campaign's budget, but not shared budgets
• Bid: Adjustments to your ad group and keyword bids
• Access: Actions taken to create, edit or remove user permissions
• Conversions: Actions taken to create, edit, or remove conversion actions
• Audience: Changes taken to create, edit, or remove audience lists
• Network: Changes to the ad network(s) your campaign is targeting
• Keyword: Actions taken to add, pause, resume, or remove keywords; adjustments to a keyword-level maximum cost-per-click (CPC) bid or landing page
• Status: Actions taken to pause, resume, or remove a campaign, ad group, keyword, or ad
• Targeting: Adjustments to language and location targeting
• Optimization goals: Adjustments to campaign conversion goals

Your change history doesn't track password changes (for security reasons).

Undo changes

You can undo most types of changes, as long as they were made in the last 30 days. Undoing reverts the change to its previous state. If there are multiple changes listed in the same row, "Undo" will undo all of these changes together.

Changes eligible for undo have an option to undo in the "User / Date & Time” column. If a change can’t be undone, it will say “Changes can’t be undone” in the "User / Date & Time” column.

How to undo changes in your account history:

1. Sign in to your Search Ads 360 experience.
2. On the page menu, click Change history.
3. On your change history page, identify the row with the set of changes you want to undo.
4. Click Undo in the “User / Date & Time” column. You will see a message confirming that you want to undo the changes.
5. Click Undo.
6. You will now see “Changes undone” in the "User / Date & Time” column.

In rare cases, you won't be able to undo changes even if you've clicked Undo. The new Search Ads 360 lets you know if that happens. This could be because an associated item has been removed since the change was made, or someone else, with access to your account, has already undone the change since you last refreshed the page.

Add change history columns to your statistics tables

You can see a tally of the changes made to your account by adding change history columns to your “Campaigns” and “Ad groups” pages.

To find change history columns:

1. Sign in to your Search Ads 360 experience.
2. On the page menu, select the type of metric you'd like to view (Campaigns or Ad groups).
3. Click the columns icon .
4. Click Modify columns.
5. Expand the "Change history” section.
6. Select the desired columns.
7. Click Apply.
8. The total displayed in the "All changes" column is not the sum of the other change history columns in your table. It's the total number of changes you've made.
   Example

   You pause an ad. The "Ad changes" column and the "Status changes" column would each show 1 change, because pausing an ad is both a change to the ad and a change to the status. However, the "All changes" column would only show 1 change, not 2, because you only made 1 change.
9. Some changes, such as changing the name of an ad group, are only displayed in the "All changes" column. This is because they don't fall into any of the other change categories. This is another reason why you should not consider the "All changes" column a sum of the other change history columns.
10. Changes are shown after 10 a.m. PST the day following the change. Changes before May 19, 2014 aren’t shown.