Target ads to specific languages

Language targeting lets you choose the language of the potential customers you'd like to reach.

To target by language:

1. Sign in to your Search Ads 360 experience.
2. From the page menu on the left, click Campaigns.
3. Click the name of the campaign you wish to edit.

   • (Optional) If you’re in a Microsoft Advertising campaign, you can click an ad group and create targeting that applies at the ad group level.

4. From the page menu on the left, click Settings.
5. Click Languages to expand the section.
6. Select targeting settings.
   • Google Ads
   • Microsoft Advertising
   Yahoo! JAPAN Ads targets ads in Japanese, and you can't change this setting.
7. Click Save.