Displays a bid strategy's maximum bid constraint, which is the highest amount you're willing to bid on keywords that are managed by the bid strategy. Individual keywords that are in a bid strategy can override this maximum by specifying their own max bid.
You specify a maximum bid constraint when you create or edit a bid strategy.
You can use this column in a formula column by specifying the Bid_strategy_max_bid variable.
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In the upper right corner, select a date range.
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In the left navigation panel, click Bid strategies.
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If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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In the Search for columns box, type the column name.
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Click + next to the column name in the Available columns list.
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Click Apply.