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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Comparison

Compares two data items and evaluates to true or false.

Syntax

  • =  (equals)
  • <> (does not equal)
  • < (less than)
  • > (greater than)
  • <= (less than or equal to)
  • >= (greater than or equal to)

All of the comparators can be used to compare Longs, Doubles, Money, and Text (Strings).

The following comparators can be used to compare Dates:
= (equals)
<> (does not equal)

Examples

Today()=Date(2013,12,12)

if(Cost < Revenue, “profit”, “loss”)

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