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not

Logical NOT. Evaluates to true if the parameter is false.

The parameter must be a true/false expression.

Syntax

not(x)

Example


if(
   And(
       not(has_label("Brand")), 
       ROAS > 120
      ), 
   "Strong Non-Brand", 
   ""
  )

If you add this function to a keyword table, the formula column will output "Strong Non-Brand" if the keyword is not labeled with "Brand" and its ROAS is greater than 120.

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