Returns string in all lower case.
Uses Unicode Standard default case mapping. Will produce incorrect results in languages that require language-specific case mapping.
Syntax
lower(string)
string can be any of the following:
- A String constant, such as "GDN".
- A Search Ads 360 variable that is a String, such as
Keyword,Campaign,Engine_status, and so on. - An expression or formula column that returns a String.
Example
[lower(“Hello World!”)] returns “hello world!”