Indicates the number of times consumers see an ad and click it, as reported by a search engine.
In a keywords or product groups reporting table, this column indicates the number of clicks that are attributed to each keyword or product group. In an ad groups or campaigns reporting table, this column indicates the total number of clicks within each ad group or campaign.
Note that engines report Clicks, while Search Ads 360 reports Visits. The number of clicks differ from the number of visits when landing pages are unavailable, perhaps due to incorrect landing page URLs, connectivity problems, or spam filtering.
You can use this column in a formula column by specifying the Clicks variable.
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Navigate to any reporting table, such as a keywords reporting table.
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If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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In the "Search for columns" box, type the column name.
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Click + next to the column name in the "Available columns" list.
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Click Apply.