The lowest bid that a bid strategy can make for a biddable item.
By default, a biddable item inherits the min bid setting from a bid strategy and this column displays the inherited value. If you override the bid strategy's setting:
- This column displays the min bid that you set explicitly for the biddable item.
- You can change the min bid by changing the value in this column.
- You can return to inheriting the min and max bid settings from the bid strategy at any time.
You can use this column in a formula column by specifying the Keyword_min_bid variable.
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Click the Keywords tab or click the Targets▼ tab, and then click Product groups.
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Above the performance summary graph, click the Columns button.
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In the Search for columns box, type the column name.
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Click + next to the column name in the Available columns list.
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Click Apply.
If you scope to an advertiser and view this column:
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The column displays --- for keywords in engine accounts other than Google Ads and Yahoo! Gemini.
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You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.