Displays the bounce rate for Google Analytics sessions attributed to clicks on search or social objects in Search Ads 360.
Only available after you link your Search Ads 360 advertiser with a Google Analytics web property. Learn more about reporting on Google Analytics data from Search Ads 360.
For example on the Keywords tab, this column shows the bounce rate of sessions attributed to each keyword within the report's time range. The summary row at the bottom of the table shows the average bounce rate for all keywords in the report.
You can use this column in a formula column by specifying the GA_bounce_rate variable.
Looking for more information about Google Analytics metrics?
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Navigate to an advertiser or lower scope, or navigate to a bid strategy.
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Click the Engine accounts, Campaigns, Ad groups, Ads, or Keywords tab.
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Above the performance summary graph, click the Columns button.
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Next to Available columns, type the column name in the search box.
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Click + next to the column name in the Available columns list.
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Click Apply.