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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Wt actions/cost column

Displays the number of weighted actions for each dollar you spend.

Only applicable after you set up weighted Floodlight instructions. Learn more about reporting on weighted actions in Search Ads 360.

Add this column to a report

Navigate to any reporting table, such as a keywords reporting table.
Select a time range.
If the column isn't already in the reporting table:
1. Click the Columns button above the performance summary graph.
2. In the "Search for columns" box, type the column name.
3. Click + next to the column name in the "Available columns" list.
Click Apply.

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