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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Cost/wt action column

Displays the average amount you're spending per weighted action that a consumer performs.

Only applicable after you set up weighted Floodlight instructions. Learn more about reporting on weighted actions in Search Ads 360.

Add this column to a report

Navigate to any reporting table, such as a keywords reporting table.
Select a time range.
If the column isn't already in the reporting table:
1. Click the Columns button above the performance summary graph.
2. In the "Search for columns" box, type the column name.
3. Click + next to the column name in the "Available columns" list.
Click Apply.

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