Contains the landing page URL that you have specified for a keyword.
You can use this column in a formula column by specifying the Keyword_landing_page_url variable.
Add this column to a report
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Navigate to an advertiser or lower scope.
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Click the Keywords tab.
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Above the performance summary graph, click the Columns button.
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Next to Available columns, type the column name in the search box.
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Click + next to the column name in the Available columns list.