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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Biddable item

A keyword or product group. You specify bids for these items, and search engines use the bids to determine when and where to display your ad.

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