Displays the number of transactions recorded by Floodlight transaction activities divided by clicks within the report's time range. This percentage gives you an indication of how frequently customers are completing purchases based on the number of clicks.
For example, if 10 users click on an ad and 5 of them complete a purchase, the Transaction Conversion Percentage will be 50%, calculated by 5 / 10.
You can use this column in a formula column by specifying the Trans_conv_pct variable.
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Navigate to any reporting table, such as a keywords reporting table.
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If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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In the "Search for columns" box, type the column name.
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Click + next to the column name in the "Available columns" list.
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Click Apply.