An engine account is the object that connects Search Ads 360 with one of the supported search engines. Each engine account specifies the ID or number of the account that it's connecting to, a date on which Search Ads 360 starts managing the account, and other settings that are specific to the type of engine.
Special permissions required
Only an agency manager or advertiser manager can create an engine account.
How to create a Baidu engine account
Baidu engine accounts can only be managed in the new Search Ads 360. Learn how to Link an external Baidu account to a new client account.
Run your first sync
To import existing campaigns from the engine, run your first sync.
Define valid landing page URLs for each keyword
In Baidu, keywords are required to specify two URLs: one for non-mobile devices and another for mobile devices. When you create keywords in your Baidu engine account, make sure that the keywords' landing page URLs specify a page on your site. They should not contain any third-party tracking redirects. If the keyword landing page URLs specify a third-party tracking service, make sure you register the tracking URL's domain with Baidu. Only domains registered with Baidu will be accepted for your keyword or ad landing pages.
View the status of campaigns, ad groups, or keywords in a Baidu account
After you add a Baidu engine account to Search Ads 360, and sync the account, you can view the engine status of campaigns, ad groups, and keywords in the Search Ads 360 reporting table and optionally download the report.
View Baidu engine status and download report
- Click the Campaigns, Ad groups, or Keywords tab in a Baidu engine account.
- If the engine status column isn't already shown in the reporting table, add the column.
- Download the report.
If you download the report, the engine status column displays a numeric code instead of a text description of the status.
Numeric codes for Baidu engine statusHere's a description of the values that can appear in Engine status column for Baidu campaigns, ad groups, and keywords:
Campaign status in the engine
| Status | Code in downloads |
Description |
|---|---|---|
| Effective | 21 | The campaign is active in Baidu |
| In pause time scheduled as inactive | 22 | Paused according to a schedule set up in Baidu |
| Pause Promotion | 23 | Campaign is paused by a user |
| Inadequate promotion program budget | 24 | Inadequate campaign budget |
| Lack of budget accounts | 25 | Inadequate account budget |
Ad group status in the engine
| Status | Code in downloads |
Description |
|---|---|---|
| Effective | 31 | The ad group is active in Baidu |
| Pause Promotion | 32 | Ad group is paused by a user |
| Campaign Suspended | 33 | Ad group is paused because the campaign is paused |
Keyword status in the engine
| Status | Code in downloads |
Description |
|---|---|---|
| Effective | 41 | The keyword is active in Baidu |
| Pause Promotion | 42 | Keyword is paused by a user |
| To be activated | 45 | Keyword has been created and paused by Baidu account management, and is now ready for you to activate it |
| Not to promote invalid for promotion | 43 | Keyword is unapproved |
| Search Invalid will not display | 44 | Bid or quality too low to be displayed |
| Audit under review for approval | 46 | In process to be reviewed by Baidu |
| Low search volume | 47 | Paused by Baidu due to low search volume |
| Partially Invalid | 48 | The landing page for one device is invalid, while the landing page for the other device is valid |
| Computer search is invalid | 49 | Bid or quality too low for desktop, but eligible to display for mobile |
| Mobile search is invalid | 50 | Bid or quality too low for mobile, but eligible to display for desktop |
Ad status in the engine
| Status | Code in downloads |
Description |
|---|---|---|
| Valid | 51 | The ad is active in Baidu |
| Pause Promotion | 52 | Ad is paused by a user |
| Not suitable for promotion | 53 | Ad is not approved by Baidu |
| To be activated | 54 | Ad is ready for you to activate it |
| Under review | 55 | In process to be reviewed by Baidu |
| Partial invalidity | 56 | The ad is invalid on a mobile device but is valid on a desktop computer |
| Valid-mobile URL is under review | 57 | Mobile URL in process to be reviewed by Baidu |