The following lists the Baidu features that Search Ads 360 supports, unsupported features, and any available workarounds.
Supported Baidu features
Campaigns
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Manual campaigns. See supported campaign settings
Ad groups
Ads
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Text ads. See supported text ad settings
Keywords
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Device-specific landing pages (non-mobile and mobile URLs)
Targeting and bid adjustments
Reporting
- Conversion goal reporting
Bid automation
- Apply a bid strategy from campaign settings.
Unsupported Baidu features
Engine accounts
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Account level budgets. Recommended: use campaign level budgets.
Campaigns
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Budget scheduling
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IP address exclusion
Keywords
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Advanced phrase match options: Exact phrase included, Same meaning included, & Core meaning included
Extensions
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Sitelink extensions: Use this workaround to track Sitelink Extensions in Search Ads 360.
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Call extensions (click to call)
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Image extensions
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App extensions
Reporting
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Baidu Analytics integration. Recommended: use Floodlight activities instead.
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Baidu tagging and tracking
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Brand zone
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Landmark (Baidu Brand Landmark)
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Quality score
Next steps
Create a Baidu engine account in Search Ads 360.