A summary description of all the factors (spend, position, goals for specific Floodlight activities, etc.) that the bid strategy considers when optimizing bids.
For example: The column may also include a view details link, which shows a pop-up of the list of goals or Floodlight names.
- $150 monthly spend
- Position: 1.1 - 2.1
- 20% ERS for 1 conversion type
- 150% ROAS for all transactions
Add this column to a report
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In the upper right corner, select a date range.
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In the left navigation panel, click Bid strategies.
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If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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In the Search for columns box, type the column name.
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Click + next to the column name in the Available columns list.
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Click Apply.