Displays the type of goal that is specified for a bid strategy, such as Conversions, Revenue, Keyword position.
Add this column to a report
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In the upper right corner, select a date range.
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In the left navigation panel, click Bid strategies.
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If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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In the Search for columns box, type the column name.
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Click + next to the column name in the Available columns list.
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Click Apply.