Displays the average amount of time that visitors spend on a page of your site during Google Analytics sessions that are attributed to clicks on search or social objects.
Only available after you link your Search Ads 360 advertiser with a Google Analytics web property. Learn more about reporting on Google Analytics data from Search Ads 360.
For example on the Keywords tab, this column shows the average time on page for sessions attributed to each keyword within the report's time range. The summary row at the bottom of the table displays the average time on page for all keywords in the report.
When viewed in a reporting table, this column shows durations in the hh:mm:ss format (for example, 00:05:00 for 5 minutes).
You can use this column in a formula column by specifying the GA_page_duration variable.
Looking for more information about Google Analytics metrics?
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Navigate to an advertiser or lower scope, or navigate to a bid strategy.
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Click the Engine accounts, Campaigns, Ad groups, Ads, or Keywords tab.
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Above the performance summary graph, click the Columns button.
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Next to Available columns, type the column name in the search box.
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Click + next to the column name in the Available columns list.
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Click Apply.