The total dollar amount from transactions recorded by Floodlight activities—including those in which the last paid click occurred on one device or browser, and the transaction occurred on another.
Floodlight tags use the cost attribute to report the total revenue amount of a transaction.
Because of the way Floodlight calculates and distributes credit for cross-environment conversions, it's normal to see decimal values in columns that report cross-environment conversions. For example, for conversion paths that spread across environments, Floodlight distributes a portion of credit to each keyword contributing to the conversions. Revenue and transaction quantity are similarly distributed. However, given the complexity of calculating cross-environment conversions, it's expected that these distributed amounts may not add up to the original amounts reported by the Floodlight tag.
Learn more about Floodlight cross-environment conversions.
You can use this column in a formula column by specifying the Revenue_cross_env variable.
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Navigate to advertiser or lower scope.
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Click the Engine accounts, Campaigns, or Ad groups tab.
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If the column isn't already in the reporting table:
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Click the Columns button above the performance summary graph.
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In the Search for columns box, type the column name.
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Click + next to the column name in the Available columns list.
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