The following table lists the types of geographic areas by which you can create a location of presence report in Search Ads 360, along with the applicable location, and examples of the areas.
See the Google Ads geographical targets reference in the Google Ads API for the full list of geographic areas available in each country. Note that the Criteria ID corresponds to location or geographic codes.
| Type of geographic area | Examples |
| Airports |
|
| Autonomous community (Spain only) |
|
| Borough (Mexico only) |
|
| Canton (Switzerland only) |
|
| City |
|
| City region (Australia only) |
|
| Congressional district (U.S. only) |
|
| Country |
|
| County |
|
| Department (France only) |
|
| Nielsen® DMA® (Designated Market Areas) regions (U.S. only) |
|
| Governorate (Egypt only) |
|
| Municipality (Bulgaria only) |
|
| Neighborhoods |
|
| Okrug (Moscow, St. Petersburg only) |
|
| Postal code (US, UK, and Germany only) |
|
| Prefecture (Japan only) |
|
| Province |
|
| Region |
|
| State |
|
| Territory (Canada only) |
|
| TV region (UK only) |
|
| Union territory (India only) |
|
| University (Australia, Canada, France, Germany, UK, and U.S. only) |
|