Here's an overview of creating a revenue bid strategy (the details come later this guide):
- Open the Search Ads 360 bid strategy editor and select the revenue goal.
- Decide if you want the bid strategy to set bids, and set or recommend bid adjustments for devices, remarketing targets, and location targets.
- Enter the ERS or ROAS target.
- Select the conversions you want to maximize.
- Specify required and optional constraints.
Advanced setup: targeting custom KPIs
By default, revenue bid strategies target the raw revenue as reported by one or more Floodlight activities, Google Analytics goals, or transactions. However, you can create a formula column that adjusts these raw numbers, and can create a Search Ads 360 bid strategy that targets the adjusted revenue. For example, you can target a formula column that weights the revenue reported by Floodlight activities in relation to each other:
(c:"$5 Sales" * .4 ) + c:"$20 Sales"
If you want to target a formula column, you can create a formula column that can be used in a bid strategy before you create the bid strategy.
Need an overview of Search Ads 360 bid strategies in general? Take a look at the Introduction to Search Ads 360 bid strategies.
Ready to get started?
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Navigate to an advertiser.
Steps for navigating to an advertiser-
Click the navigation bar to display navigation options.
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In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
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In the "Advertiser" list, click on the advertiser.
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Click Apply or press the Enter key.
Search Ads 360 displays the advertiser page, which contains data for all of the advertiser’s engine accounts.
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In the left navigation panel, click Bid strategies.
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Click + Bid strategy, which appears above the reporting table.
The bid strategy editor appears and displays the Goals section.